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Technology - July 17, 2025

Tesla Raises Robotaxi Prices: Second Pricing Adjustment in a Week Sparks Controversy or Tesla’s Latest Robotaxi Price Increase Causes Stir, Following Previous Controversial Announcement

Tesla Raises Robotaxi Prices: Second Pricing Adjustment in a Week Sparks Controversy or Tesla’s Latest Robotaxi Price Increase Causes Stir, Following Previous Controversial Announcement

In a strategic move to maintain visibility, Tesla’s CEO Elon Musk has implemented a series of unconventional actions surrounding the launch of the company’s robotaxi service. After initiating the service at an introductory rate of $4.20 per ride, the fare has since been increased to $6.90, a figure that carries pop culture implications, including references to marijuana and a sex position associated with Musk.

Tesla’s playful humor is not a new development. This week, the company extended its robotaxi service area in Austin, utilizing the announcement post to display an image of the expanded coverage area that bears a resemblance to male genitalia, accompanied by the provocative caption “Harder, Better, Faster, Stronger.”

Following the contentious image, Tesla continued its humorous approach. In one instance, the company asserted that the image merely depicted the inversion of its logo. In another post, it jokingly declared its affinity for eggplants.

The official Tesla account also took aim at media outlets, prompting followers to speculate whether “the media will show [Tesla’s] updated @robotaxi geofence in their reporting.”

In addition to the robotaxi service antics, Musk’s Grok AI app introduced two new AI companions this week, who engage users in a flirtatious manner. Given these recent developments, it appears that many of Musk’s companies have adopted an unapologetically bold stance this week.

Currently, Tesla’s robotaxi service operates within a geofenced area in Austin, using a fleet of 10-20 Model Y vehicles. The service is slated to expand to Phoenix and San Francisco, with necessary paperwork completed and approvals pending.