Mastering AI-Driven Search for Brand Visibility: Insights from the Yext Scout Webinar
Brands are navigating the new landscape of consumer discovery, shifting from traditional search to AI-driven platforms. This evolution necessitates a strategic response from businesses to maintain and enhance their visibility.
Enter Yext Scout, an innovative AI search and competitive intelligence agent unveiled earlier this year. Designed to boost brand visibility and provide critical insights into the rapidly evolving AI-powered search ecosystem, Scout complements traditional search methods we have long been familiar with.
As part of Yext, a leading platform for enhancing brand visibility, Scout offers performance benchmarks in comparison to local competitors. It also delivers actionable, smart recommendations in real-time to help businesses adapt and thrive in this ever-changing digital environment.
On September 24th at 1pm BST / 2pm CEST, Yext is hosting a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ The event aims to explore the profound impact AI has had on search behaviors and how Yext Scout can empower marketing professionals.
In today’s digital era, influential platforms such as ChatGPT, Gemini, Perplexity, and more recently, Grok, play a significant role in shaping consumer interactions with brands. These platforms frequently present AI-driven discoveries at the top of search results, offering conversational answers that streamline the process by eliminating the need for users to sort through potentially unreliable results.
To excel in this dynamic environment, brands require guidance on optimizing their content to rank favorably across these emerging channels. The Yext webinar on September 24th will address this need by providing insights into improving visibility, tracking and tailoring sentiment, and measuring performance across social media, reviews, and local listings.
Don’t miss out on the exclusive session ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,’ scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.
