DoorDash Unveils Creator Program, AI Features, and ‘Going Out’ Rewards System – Transforming Food and Shopping Experiences
DoorDash unveils creator program and new features to enhance user experience
In a move to revolutionize food discovery and dining, DoorDash has announced the launch of a creator program that rewards users for creating short-form videos featuring local restaurant meals. The program is set to expand across multiple cities by year’s end, with initial applicants hailing from Atlanta, Austin, Miami, and San Francisco.
The new feature, known as “Going Out,” offers in-store rewards for DashPass members dining at local restaurants. This incentive aims to encourage customers to dine out more frequently, providing them with exclusive in-app offers and earning rewards upon return visits. According to DoorDash, Going Out customers have on average received $9 in value per order when using offers.
DoorDash is also integrating with SevenRooms, enabling users to book a reservation directly within the DoorDash app. This integration will streamline the dining experience for users by offering personalized recommendations based on past orders, budget preferences, dietary restrictions, time of day, and location.
A new “Complement your Cart” section on the checkout page will suggest personalized additions to a user’s grocery cart, making it easier for customers to find relevant add-ons and complete their shopping list more efficiently.
DoorDash’s AI technology is also being utilized to provide smart tags that allow users to filter specific dishes based on dietary requirements such as vegetarian, gluten-free, spicy, or high in protein. These smart tags will be available across the U.S., Canada, Australia, and New Zealand.
The DoorDash app now offers a unified platform for browsing nearby stores, comparing prices, and viewing delivery estimates for various items like beauty products, electronics, and pet supplies – a feature previously limited to alcohol purchases.
“We’re looking at an individual restaurant item, and we use every piece of information we have,” Austin Haugen, DoorDash’s VP of product, explained during the press event. “The customer reviews, the text from the merchant, the photo of the item, to start to infer things about those items.” This approach allows DoorDash to learn about the items’ dietary characteristics, such as vegetarian or gluten-free, and offer users relevant smart tags for easier navigation.
With these new features, DoorDash aims to enhance user experience by making it more engaging, personalized, and rewarding for both food lovers and online shoppers alike.
