Now Available: Google’s Revolutionary Veo 3 AI Video Creation Tools Empower Wide Userbase
Google has made its most advanced AI video creation tool, Veo 3, accessible to the general public through its Vertex AI platform. For those seeking quicker solutions, a more expedient version, Veo 3 Fast, is also available for swift creative work.
In an era where innovative video ideas are often hindered by cost, time, or technical expertise, this tool promises to bridge that gap, enabling users to transform textual concepts into a wide array of productions, from short films to product demos with ease and efficiency.
Since its introduction in May, over 70 million videos have been created globally, underscoring the immense demand for such AI video creation tools. Businesses have also embraced this technology, generating more than 6 million videos since they gained early access in June.
In practical terms, numerous global design platforms and major advertising agencies are already leveraging Veo 3’s capabilities. Design platform Canva, for instance, is integrating Veo 3 into their software to simplify video creation for their users.
Cameron Adams, Co-Founder and Chief Product Officer at Canva, stated, “Enabling anyone to bring their ideas to life—especially their most creative ones—has been core to Canva’s mission ever since we embarked on empowering the world to design.”
By democratizing access to powerful technology like Google’s Veo 3 within Canva AI, users can now create high-quality videos and sound within their existing Canva subscription. The tool features an intuitive interface and simple editing tools, all backed by Canva Shield.
Creative agencies such as BarkleyOKRP have praised the new version for its speed and quality improvements. Julie Ray Barr, Senior Vice President of Client Experience at BarkleyOKRP, commented, “The rapid advancements from Veo 2 to Veo 3 within such a short time frame on this project have been nothing short of remarkable.”
Global companies are also finding novel ways to connect with local customers using Veo 3. Investing platform eToro, for example, used the tool to generate 15 different AI-generated versions of a single advertisement, each tailored to a specific country with its native language.
Shay Chikotay, Head of Creative & Content at eToro, observed, “With Veo 3, we produced 15 fully AI-generated versions of our ad, each in the native language of its market, all while capturing real emotion at scale.”
Veo 3 and Veo 3 Fast are equipped with features designed to provide users with complete control over storytelling. However, with such powerful technology, responsibility is a key consideration. Google has built Veo 3 for responsible enterprise use, embedding every video frame with an invisible digital watermark from SynthID to combat misinformation and offering businesses additional security through its indemnity for generative AI.
