Quick Commerce Startup Pronto Triples Valuation to $45M in Under 90 Days, Aims to Revolutionize Indian Home Services Market
In 2025, urban Indians have grown accustomed to expedient delivery services, with minimal wait times, except for occasional hold-ups at government offices and in traffic. The rapid expansion of quick commerce in the country has made it commonplace for millions of residents to receive deliveries within minutes, as startups compete to make a vast array of items, such as food, groceries, smartphones, and gaming consoles, immediately available.
One such startup, Pronto, based out of New Delhi, allows users to book and access cleaning, laundry, and home services in just 10 minutes. Since its seed funding round of $2 million at a valuation of $12.5 million in May, the company has tripled its value within 90 days, securing an $11 million Series A round with a post-money valuation of $45 million. The investment was co-led by General Catalyst and Glade Brook Capital, with Bain Capital Ventures participating as well.
The recent funding follows strong momentum for Pronto, as the startup claims its revenue has increased nearly fivefold since exiting stealth mode just three months ago. Currently, the company is logging daily bookings in the four-digit range and anticipates annual recurring revenue between $750,000 and $1.5 million, though exact figures have not been disclosed.
Anjali Sardana, founder and CEO of Pronto, attributes the investment to two main factors: the rapid growth and efficient execution of the team, as well as investor recognition of the startup’s potential.
For investors, Sardana appears to be a significant factor in their decision to back the company early. Rahul Garg, a partner at General Catalyst, expressed admiration for Sardana, stating, “We were very impressed by Anjali. Given her youth, her time spent in the U.S., her accomplishments in India, and the positive feedback from both supply partners and customers, we found her approach to building and scaling the business highly inspiring.”
Pronto is not alone in connecting domestic workers with consumers; Lightspeed Venture Partners recently invested in Snabbit, and Urban Company, which is on the brink of an IPO, also offers similar services.
Garg asserts that India has approximately 180-190 million nuclear families who could potentially be customers for household services, while a workforce of around 35 million semi-skilled and unskilled individuals stands ready to tap into a cumulative wage pool worth $35 billion in this sector.
“Regardless of the perspective you take on the market, it’s large enough for multiple players to build sustainable businesses,” Garg added.
Currently, Pronto operates six hubs in Gurugram, a satellite city of New Delhi, up from two in May. Each hub serves customers within a 1.5-mile radius. Initially, the startup met around 70% to 80% of demand from households located within 500 meters, as its first two hubs were situated in densely populated residential areas. More recently, Pronto has set up hubs at intersections, enabling its workers to reach smaller, dispersed sectors quickly.
Pronto’s primary clientele consists of working professionals, and demand for the service is high. “Domestic help is prevalent in India, making these use cases where demand is particularly concentrated, even within small catchment areas,” Garg explained.
Moving forward, Pronto intends to expand both within Gurugram and into new markets, including Mumbai, Bengaluru, and other major cities, over the next 12-18 months. The company currently employs 33 people and has around 750 workers registered on its platform.
