Apple Unveils Thinner iPhone 17 Lineup with Enhanced Displays

Autumn approaches, days shorten, temperatures drop, and the tech world is buzzing with anticipation as Apple announces its annual September event on September 9th at Apple Park. The invitation’s tagline “Awe Dropping” hints towards the highly-anticipated iPhone 17 Air, rumored to be the showstopper of the evening, with leaks suggesting new color options aligning with the event’s invitational logo.
Speculation abounds about what Apple has planned, including potential updates to the Apple Watch and AirPods lineups. Prepare for a flurry of announcements next month as we delve into Apple’s newest innovations.
Journalists worldwide have been invited to witness these groundbreaking gadgets firsthand, with live streaming options available on September 9th at 10 a.m. PT/ 1 p.m. ET via Apple’s website, Apple TV, or their YouTube channel.
If you’re eagerly awaiting the latest iPhone, wait no longer! Following Apple’s traditional release pattern, preorders are expected to begin on September 12th, with retail availability a week later on September 19th.
Much like its predecessors, the iPhone 17 is expected to undergo year-over-year refinements rather than launching a game-changing foldable device for another year. The screen size is poised for an upgrade, with reports suggesting a new 6.3-inch display for the iPhone 17 and the same size for the iPhone 17 Pro.
A boost in refresh rate to 120Hz is also rumored for the iPhone 17, offering a smoother user experience compared to current non-Pro models. Powered by a new A19 chip, the device may feature an upgraded 24MP front-facing selfie camera with TrueDepth technology – a first for the basic iPhone model in years.
The lineup is expected to include fun, vibrant color options such as black, blue, green, purple, white, and even orange for the Pro Max. The highly anticipated iPhone 17 Air is rumored to replace the iPhone Plus in the lineup, boasting a sleek design just 0.22 inches thick (5.55mm), making it the thinnest iPhone ever.
The battery life of the iPhone 17 Air remains a question mark, given its thin design. Reports suggest that Apple may address this concern by utilizing a high-density battery capable of increasing capacity by 15% to 20%. New features in iOS 26, such as Adaptive Power, could further extend the device’s battery life.
The iPhone 17 Air is likely to feature only one wide-angle camera on the rear, with details about the camera sensor’s megapixel count still under wraps. The device is expected to arrive in Black, Light Blue, Light Gold, and Silver.
As for the Pro models, both are anticipated to return this year, maintaining their position as the most powerful phones in Apple’s lineup. The Pro iPhones are believed to retain their 6.3-inch and 6.9-inch displays of the corresponding iPhone 16 Pros, while featuring a redesigned camera module that occupies a quarter of the phone’s back.
Both Pro models may boast upgraded 48MP telephoto zoom lenses, resulting in all three cameras on the device sporting 48MP sensors. Additionally, both phones are expected to receive the 24MP front-facing selfie TrueDepth camera upgrade. The A19 Pro chip with 12GB of RAM could power both Pro and Pro Max devices, while both phones may also feature a new scratch-resistant, anti-glare display exclusive to these models.
The Pro Max is rumored to be thicker to accommodate an extra-large battery, ensuring that the series maintains its reputation for exceptional battery life. Both models will reportedly come in Black, Dark Blue, Orange, and Silver.
Stay tuned for further updates on the iPhone 17 lineup, as well as potential announcements regarding the Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and a new Apple TV 4K. We’ll bring you all the latest news as it unfolds at the September event.